Website for Sale - Tips on Selling Your Web Site

Have as much information on your website, market and comps as you can possibly have Missing information will require the buyer to make assumptions about your website and business – these assumptions never works in the seller’s favor.

The sales process to take some time if you want to get the best price – a period of several months is common.

Continue to run your website as though you were not selling it.

You will need to share a lot of private and confidential information. If you are not comfortable with this then you have a problem. The less information you give the lower the offer will be from potential buyers. The more information you give the more you expose yourself to unethical buyers

Unless you are selling a modest priced website, you must protect yourself with Non Disclosure Agreements (NDA’s).

Ask any potential buyers if they are serious about the purchase and if they have the money to purchase should all move forward.

Work with a website that helps you to pre-qualify buyers.

Research similar websites that have sold.

Expect to sign a Letter of Intent, Non-Compete (NCC), Purchase & Sale (P&S), Bill of Sale and possibly a Promissory Note as well. This will depend on the dollar value of the transaction.

If your website has significant dollar value then you should speak with an attorney and a CPA before you begin the selling process so that you are prepared.

When working with attorneys and accountants you must remember this is your deal not theirs – too often attorneys and accountants forget this important fact. Attorneys and accountants are often necessary but they are notorious deal-killers.

Consider speaking with a business broker. You will certainly get some good free advice even if you don’t use their services.

Put a plan of attack together for the sale and close – but also expect that plan to change and be open to ideas.